Funding

When looking into funding there are many different ways that this can be done. This is because funding can come from a variety of different sources. Some of these sources are:

• Grants

A grant is where the government or the local council looks at your ideas and projects and decides whether to give you the money to fund the idea. This is a useful source of funding as the receiving the grant means that it doesn't need to be paid back. This is useful for companies as they don't need to give the money back to the governments or local council. 

• Advertising 

Advertising is a way of sending messages to people to receive funding for their projects. The ASA regulate all of the adverts. This means that when advertising the idea, the ASA will need to look at the content of the programme that is going to be shown around social media before it is released to the public. 

• Sponsorship 

A sponsorship is different from a grant and advertising. Sponsorships are when the company commits to paying money or giving resources to a program in exchange for the companies promotion. This allows the business to get the funding from other companies but have to give the companies promotional benefits. 

When looking into the funding for my idea, I would like to have advertising on this. This is because social media platforms such as Instagram and Snapchat are strong platforms that majority of people use. By getting help from these platforms will help me fund my overall radio programme. Furthermore with the help of these platforms I will be able to increase the awareness of my radio programme by the features of publishing this on stories and reels.