Types of radio operation - UNIT 14

Radio Industry operations	Definition	Examples of stations	Ethos and purpose	Funding/ Revenue Streams	Typical content	Reach/ Size
National commercial	This a type of radio station that is broadcast across the country that advertise different products and companies	Classic FM Magic network LBC  Virgin Radio	“Commercial radio provides brands with a way to speak to millions of people via a medium they trust.”	They are funded by sponsorships or they are funded by advertisers.	They aire radio and television advertisements.	Classic FM - Reach: 4467 We can see that overall national commercial radio is big that broadcasts over the country. For example Classic FM has a reach of 4467.
Public	This is a radio station that is broadcast nationally and is funded by the public. This is where the audience can talk back with the presenter. This is known as a feature of “talk back radio”.	London's heart  BBC radio  KISS (London)	“act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain”.	They are funded by television licence fees and commercial activities.	They produce public affairs shows, television documentaries and educational programmes.	London's heart -  Reach: 7773 Overall we can see that public radio is popular and is big nationally. For example London’s heart has a reach of 7773.
Regional	This is where the radio covers only a certain area of the country discussing specific content.	Wireless group  Celador radio Lincs FM group	“serving as a reliable source of news, information, and entertainment. “	They are funded by the public. For example they are funded by grants or lottery funding.	Local voices discussing a variety of topics such as education, health and politics.	Lincs FM -  Reach: 164  Overall we can see that regional radio has a small reach. This is shown as Lincs FM is regional radio and is quite small compared to London’s heart.
Community	Community radio stations typically cover a small area with a coverage radius and are run on a not-for-profit basis	10 radio  3TFM ABC FM	“to express their thoughts in their own voice and their own style.”	They are funded by the government.	They carry news and provide information that is geared towards the community.	3TFM -  Size: Covers 3 towns  From looking at the 3TFM reach we can see that it is quite big. Evidence to support this is Ofcom statistics.
Internet	Radio that is shown on the internet.	talkSPORT Smooth radio  Gold Radio	“provide listeners with a continuous stream of audio that cannot be paused or replayed”	They are funded by advertising and sponsorship.	They offer news, sports, talk and music.	Smooth radio -  Reach:562 Although we can see that internet radio is radio shown globally we can see that the reach is relatively small.
Non-Profit	This is where the radio is being broadcasted around the country but does not earn any profits.	Desi radio  Radio Faza 97.1 FM	“cater for whole communities or for different areas of interest”	They are funded by the public. For example they are funded by grants or charities.	They offer news, information and discussion.	Radio Faza 97. 1 FM -  Size: Nottingham  Here we can see that non-profit radio has a big reach.

THIS PIECE OF COURSEWORK IS FOR UNIT 14.